Our business strategy will revolve around the need to provide quality service to our various
target customers, in the process fully satisfying their needs. This shall be undertaken
through recruitment of a professional team and the provision of good quality customdesigned travel packages, catering to the client’s particular needs.
With time our marketing campaign will increase the awareness of our services in the various
market segments we shall be targeting. This is particularly so with the organization looking
at establishing a clear advantage(s) in an increasingly competitive market. We will provide
clients with the opportunity to focus on their core activities whilst their transportation side
needs are fully satisfied. Marketing material shall be professionally done so as to be
reflective of our intended image and reputation image.
We also intend to have well-designed brochures and other promotional material that will
enable clients to have an understanding of the types of services we offer and advantages of
utilizing them. In addition well-done, informative brochures, fact sheets and business cards
often have a triggering effect on clients contemplating utilizing our services. Hence this will
undoubtedly generate increased sales of our service.
In summary we intend to attain the following objectives:
➢ Continuously provide enjoyable quality excursions/trips on time and on budget.
➢ Develop enthusiastically satisfied customers all of the time.
➢ Establish a market presence that assures short-term and long-term profitability, growth
and success.
➢ Contribute positively to our communities and our environment